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Marketing Society Awards for Excellence 2012: Brand Revitalisation, Foster’s
Heineken’s relaunch of Foster’s lager is one of the brand success stories of the past two years. A tired brand with an incoherent identity, old packaging and a ‘No worries’ proposition that had become...
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Marketing Society Awards for Excellence 2012: Mobile Marketing, Hotels.com
Hotels.com, the online hotel booking service, gave its mobile presence a rocket boost through a global marketing campaign developed with its agency, Fetch Media. They collected the top award for Mobile...
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The Work: No. 49
As part of our partnership with Haystack Online, each week we showcase penetrating marketing campaigns. This week, with Euro 2012 being over (well for England anyway) we continue the theme of the...
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Marketing Society Awards for Excellence 2012: Ecommerce, Johnlewis.com
John Lewis has jumped headlong into the world of ecommerce, going from a virtually non-existent web presence to become a leading online retailer in just two years. The transformation of the traditional...
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Marketing Society Awards for Excellence 2012: Marketing Leadership, Symantec
In 2009, the Europe, Middle East and African marketing function of software company Symantec was merely supportive of the sales function, implementing activities on its behalf. The firm realised that...
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Will investment in bespoke domain names add value to brands?
As part of our partnership with Marketing magazine we spark debate amongst senior members of The Marketing Society. This week, brands are applying for the new top-level web domain names, from .app to...
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The Work: No. 50
This week haystackonline looks at how technology has brought promotions to the mobile handset with newly uploaded work from Samsung and Kelloggs Krave. Both are fighting to get a share of the 16-25...
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Can brands targeting those not interested in sport cut through?
As part of our partnership with Marketing magazine we spark debate amongst senior members of The Marketing Society. This week, MasterCard is running a non-sports-related campaign as Olympic fever...
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SAY Media: A week in Venn – The Race for the Start: Where Will You Place Your...
“Mrs. Robinson, do you think we could say a few words to each other first this time?” The Graduate In our regular Monday article, SAY Media analyses the week in a Venn diagram. This week, SAY Media...
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The Work: No. 53
As part of our partnership with Haystack Online, each week we showcase penetrating marketing campaigns. This week, The Olympics is as much about the sports fanatics as it is about the athletes...
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