As part of our partnership with Haystack Online, each week we showcase penetrating marketing campaigns. This week, The Olympics is as much about the sports fanatics as it is about the athletes themselves. With our two case studies this week we look at the tremendous success that Team Sky has brought to our British Cyclists already and how Panasonic have created a great social media app to help supporters show their passion.
Team Sky – Tour de France
Antidote
Antidote, the Soho based advertising and design agency were celebrating that bit more enthusiastically on Sunday night when, after 109 years, Britain secured its first ever British Tour de France winner in Team Sky’s Bradley Wiggins. This was the culmination of a journey that began for them when Dave Brailsford, Britain’s Cycling Performance Director wanted to create the ‘first brand in pro cycling’ back in 2009.
Over the last three years the team has grown with experience and looked like a powerhouse within the peloton. At the same time the brand has been recognised as ‘Best Sponsorship of a Sports Team’ at the British Sports Industry Awards in 2011, has close to 200,000 Facebook fans and today Sky is just 300,000 riders short of its ambition to inspire one million new cyclists in Britain.
A first and second place in Paris and three sprint wins for Mark Cavendish set the team up perfectly for 2012 Olympic glory.
Flag Tags – Panasonic Global
Brave
As the Olympics draw ever closer, the tier one sponsors are beginning to put their full weight behind the event. The Flag Tags App from Panasonic enables users to participate by simply taking their picture, applying the design of their chosen national flag and then sharing their Flag Tag with friends and family via Facebook, Twitter and email. This is smart technology with a really high likelihood of participation and sharing.
Read more from Haystackonline.